Announcing the 2025 Cup of Excellence & National Winner Auction Calendar
The Cup of Excellence is a unique program that selects the best coffees every year, ensuring coffee lovers experience exceptional quality while giving small farmers a chance to be recognized on a global stage. By identifying and rewarding top producers, CoE connects them with buyers worldwide, creating life-changing opportunities that wouldn’t exist otherwise. This annual competition is the only one of its kind, guaranteeing both incredible coffee for consumers and the discovery of new coffees that deserve global recognition.
The 2025 Cup of Excellence (CoE) and National Winner (NW) auctions are just around the corner, and we're thrilled to share this year’s schedule of events that highlight the very best in specialty coffee. These prestigious programs are a celebration of excellence, transparency, and farmer recognition—connecting top coffee producers with buyers around the globe.
Through rigorous national and international judging, the CoE and NW competitions elevate exceptional coffees and empower farmers with access to premium markets and global recognition. Many of the countries participating in the 2025 calendar are home to active IWCA chapters, and we are proud to cheer on women coffee producers and their contributions to the future of high-quality, sustainable coffee.
2025 CoE & NW Auction Schedule
Nicaragua
• International Jury Week: May 5–9, 2025
• Cup of Excellence Auction: June 19, 2025
Mexico
• International Jury Week: May 12–16, 2025
• National Winner Auction: June 23–26, 2025
• Cup of Excellence Auction: June 24, 2025
Honduras
• International Jury Week: May 19–23, 2025
• Cup of Excellence Auction: July 3, 2025
Costa Rica
• International Jury Week: May 26–30, 2025
• Cup of Excellence Auction: July 8, 2025
Guatemala
• International Jury Week: June 2–6, 2025
• National Winner Auction: July 14–18, 2025
• Cup of Excellence Auction: July 15, 2025
El Salvador
• International Jury Week: May 26–30, 2025
• National Winner Auction: July 21–25, 2025
• Cup of Excellence Auction: July 24, 2025
Thailand
• International Jury Week: To Be Determined
• National Winner Auction: July 28–August 1, 2025
• Cup of Excellence Auction: July 29, 2025
Taiwan
• International Jury Week: July 7–11, 2025
• Cup of Excellence Auction: August 28, 2025
Peru
• International Jury Week: To Be Determined
• National Winner Auction: December 1–5, 2025
• Cup of Excellence Auction: December 2, 2025
Brazil
• International Jury Week: To Be Determined
• National Winner Auction: December 8–12, 2025
• Cup of Excellence Auction: December 9, 2025
These auctions are a rare opportunity for buyers to access the top-performing coffees of the season, with full traceability and direct impact on the producers’ lives. If you're a coffee buyer, roaster, or industry supporter, mark your calendars and get ready to experience some of the best coffees in the world.
Stay tuned for dedicated posts highlighting each country’s event, where we’ll share more about the producers, stories, and standout lots. If you're interested in supporting IWCA chapter members participating in CoE this year, follow us on social media for updates.