Celebrating Success: Recap of the Sold-Out IWCA Breakfast at SCA Expo Chicago 2024
The recent IWCA Fundraising Breakfast at SCA Expo Chicago 2024, hosted by the International Women's Coffee Alliance (IWCA), was not just a gathering—it was a celebration of community, innovation, and empowerment set against the stunning backdrop of Lake Michigan on a sunlit morning. This sold-out event brought together a diverse group of individuals, all united in their support for women in the coffee industry.
The atmosphere was electric in the ballroom overlooking Lake Michigan, with smiling faces and eager anticipation as attendees eagerly awaited the keynote address. J. Vern Long, CEO of World Coffee Research, took the stage to deliver a powerful message about the transformative power of connection in driving innovation and effecting positive change within the coffee community.
Vern emphasized the crucial role of innovation—both technological and social—in shaping the future of coffee. He highlighted the need for widespread adoption of these innovations across the coffee value chain. In particular, Vern praised IWCA's network structure as a potent catalyst for driving meaningful change within the industry.
The IWCA's mission to enhance market visibility, foster leadership development, and establish strategic partnerships underscores its commitment to empowering women across all facets of the coffee sector. Vern’s closing words resonated deeply with the engaged audience: "People are like plants—we need the right environments to thrive. To grow, we must nourish ourselves and our communities."
Encouraging attendees to seize the opportunity to connect and learn from one another, Vern emphasized the importance of fostering supportive environments where innovation can flourish. Her call to action—to connect with at least one new person and share insights—underscored the event's spirit of collaboration and growth.
The success of the IWCA Breakfast at SCA Expo Chicago 2024 would not have been possible without the generous support of sponsors and partners. This event is one of our largest annual fundraisers for our organization.We extend heartfelt thanks to all participants, sponsors, and contributors who made this event a resounding success.
Special appreciation goes to Café Cloza, Café Amor, and Firedancer Coffee Consultants for their invaluable contributions—providing and roasting the exceptional coffee that fueled our gathering.
As we reflect on this inspiring event, we are energized and committed to advancing IWCA's mission of empowerment and inclusivity within the coffee industry. Together, we are sowing the seeds of change and nurturing a future where every woman in coffee has the opportunity to thrive.
Thank you to everyone who attended and supported IWCA at the Breakfast at SCA Expo Chicago 2024. Your passion and dedication are driving forces in creating a more equitable and vibrant coffee community. Here's to the exciting innovations and collaborations yet to come!